Big Tobacco has known the power of the media for decades and has a long history with the entertainment industry. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use.
Teens consume more media than ever

Teens watch an average of almost 11 hours of media on any given day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.
The tobacco industry uses the media to target youth by having their favorite actors and actresses light up on both television and movie screens. Research shows that the more smoking youth see on screen, the more likely they are to start smoking. Giving movies with smoking in them an R rating can protect youth from influential tobacco industry.
You can get involved by signing a petition to remove smoking from youth-rated movies.
Internet marketing
As teens spend more and more time on the web, Big Tobacco spends more and more cash on internet marketing. There are currently no state or federal laws regulating how the tobacco industry markets on the web. This gives the industry free range to target youth in new covert ways through buzz/viral marketing.
Anonymous posting
With anonymous posting as easy as the click of a mouse, the tobacco industry can easily claim innocence while recruiting new replacement smokers for the 1200 Americans they lose daily to tobacco related illnesses.
De-glamorize tobacco
Reality Check aims to expose the tobacco industry and de-normalize and de-glamorize tobacco use on screen. Interested in becoming part of Reality Check and creating a tobacco-free generation?
Contact Abigail Clark, Reality Check Coordinator
at (585) 484-1503 or abigail.clark@lung.org
Tobacco Action Coalition of the Finger Lakes (TACFL)
January 15th
Truth InitiativeMore than two-thirds – 68% – of young current e-cigarette users surveyed agreed vaping should be a thing of the past in 2021 according to our recent survey. Learn how #ThisisQuitting is helping more than 235,000 young people on their quitting journey. truthinitiative.org/thisisquitting ... See MoreSee Less
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Tobacco Action Coalition of the Finger Lakes (TACFL)
January 12th
TobaccoFreeNYSIn NY, menthol cigarettes are used by over half of all adult smokers (52%).
#TheProblemWithMenthol
#NoMenthol
Menthol is a flavor, the most popular flavor.
Tobacco Control #saveslivessavesmoney
health.ny.gov/prevention/tobacco_control/reports/statshots/volume14/n1_menthol_cigarette_use.pdf ... See MoreSee Less
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Tobacco Action Coalition of the Finger Lakes (TACFL)
January 7th
2021 is the year to quit smoking!
Check out the link below for some tips!
#QuitDontSwitch #TobaccoFreeGeneration #PeopleOverProfit
www.cdc.gov/tobacco/features/index.htm ... See MoreSee Less
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