Big Tobacco has known the power of the media for decades and has a long history with the entertainment industry. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use.
Teens consume more media than ever
Teens watch an average of almost 11 hours of media on any given day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.
The tobacco industry uses the media to target youth by having their favorite actors and actresses light up on both television and movie screens. Research shows that the more smoking youth see on screen, the more likely they are to start smoking. Giving movies with smoking in them an R rating can protect youth from influential tobacco industry.
You can get involved by signing a petition to remove smoking from youth-rated movies.
Internet marketing
As teens spend more and more time on the web, Big Tobacco spends more and more cash on internet marketing. There are currently no state or federal laws regulating how the tobacco industry markets on the web. This gives the industry free range to target youth in new covert ways through buzz/viral marketing.
Anonymous posting
With anonymous posting as easy as the click of a mouse, the tobacco industry can easily claim innocence while recruiting new replacement smokers for the 1200 Americans they lose daily to tobacco related illnesses.
De-glamorize tobacco
Reality Check aims to expose the tobacco industry and de-normalize and de-glamorize tobacco use on screen. Interested in becoming part of Reality Check and creating a tobacco-free generation?
Contact Abigail Clark, Reality Check Coordinator
at (585) 484-1503 or abigail.clark@lung.org
With the new school year right around the corner, it is important to recognize vape prevention measures to take within schools. Talking about the issue of vaping is a crucial step when it comes to education and prevention.
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Today our Community Engagement Coordinator and Reality Check Coordinator are at the Sodus Farmers Market to help promote TACFL’s initiatives to the community. Spreading the word on the harms of second hand smoke and how we can help the Finger Lakes become a healthier community for all! The Sodus Market is doing their part and signed a tobacco free policy with us a years ago to help reduce second hand smoke at their weekly market! ... See MoreSee Less
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When it comes to electronic vape devices, and tobacco products in general, there are still many myths that continue to circulate. Vape devices entered the market in 2007 and started to become very popular in 2014 within the United States. At that time vapes were thought to be "healthier" than traditional combustible cigarettes. Over the last decade more of these myths have been debunked, and it is so important that they continue to be debunked, and to shed some light on the true facts revolving vape devices.
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