Our mission is to make communities throughout the Finger Lakes region healthier places to live, work and play. We are committed to decreasing tobacco use and creating healthy smoke-free environments for all through several initiative areas that include: 

Point of Sale Marketing 

The tobacco industry spends over a half million dollars a day in New York State to market its products – and 90 percent of it is devoted to in-store advertising.

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convenience store
Workers

Tobacco-free Worksites

The workplace is a major source of exposure to secondhand smoke and vapor from tobacco products including cigarettes and e-cigarettes.

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Smoke-free Housing 

Secondhand smoke/vapor drifts from neighboring apartments and creates unhealthy living conditions for everyone in the building.

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Child biking

Tobacco-free Outdoors 

Exposure to secondhand smoke in outdoor recreational including parks, playgrounds and beaches can be hazardous – especially for children.

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Smoke-free Media 

Teens consume more media than ever, watching an average of almost 11 hours of media in any given day and the media youth consume is often completely unregulated.

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Child watching TV