Our mission is to make communities throughout the Finger Lakes region healthier places to live, work and play. We are committed to decreasing tobacco use and creating healthy smoke-free environments for all through several initiative areas that include: 

Point of Sale Marketing 

The tobacco industry spends over a half million dollars a day in New York State to market its products – and 90 percent of it is devoted to in-store advertising.

convenience store

Tobacco-free Worksites

The workplace is a major source of exposure to secondhand smoke and vapor from tobacco products including cigarettes and e-cigarettes.

Smoke-free Housing 

Secondhand smoke/vapor drifts from neighboring apartments and creates unhealthy living conditions for everyone in the building.

Child biking

Tobacco-free Outdoors 

Exposure to secondhand smoke in outdoor recreational including parks, playgrounds and beaches can be hazardous – especially for children.

Smoke-free Media 

Teens consume more media than ever, watching an average of almost 11 hours of media in any given day and the media youth consume is often completely unregulated.

Child watching TV